This year, the most popular buzzwords, beloved by Gen Z especially, felt loaded.
instead). The first time I came across the label was this spring, during the buzzy and consistently viral second season of. Someone online had just discovered that Maude Apatow, who stars in the series as Lexi, is the daughter of comedy heavyweight Judd Apatow and actor Leslie Mann. Apparently, a lot of other young people hadn’t known this either.
about whether liking or disliking kids is rooted in ableism. Everything is an issue: “So we see that reflected in our casual conversation and jokes.”—referring to the “psychological manipulation of a person usually over an extended period of time that causes the victim to question the validity of their own thoughts,” per Merriam-Webster, which made gaslighting its word of the year—became more and more prominent in our everyday lexicon.
The fact that talk of gatekeeping has become so popular on TikTok is slightly ironic. The app itself has democratized and popularized scores of neighborhoods, venues, and restaurants—sometimes to detrimental effect. Want to find out where a media-only fashion party or sample sale preview is taking place? You can probably hunt down the invite on TikTok. It’s funny that users should go on about gatekeeping when, at the moment, it feels as if nothing is gate-kept at all anymore.
Still, while the nepo baby discourse appears to be running out of gas, my colleagues think gatekeeping might also be a trending word—and debate topic—of 2023. “People are always obsessed with in versus out,” says José Criales-Unzueta, a fashion writer for Vogue Runway. “Plus we all love to hate from outside the club.”
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