Nepo babies like Myles O'Neal and Ella Bleu Travolta do a plant-based take on their parents' 'Got Milk?' ads
Silk's latest ad campaign for plant-based milk features the children of celebrities sporting milk mustaches.
The food brand recruited the famous offspring, who are"dishing on how they enjoy plant-based products in their own lives," including Silk Nextmilk, an oat-coconut blend that the company says contains less sugar than rival products.
While Silk doesn't use the term"nepo babies" in the campaign, the company picked the three cities for its billboard placements because they are"celebrity-rich environments," Olivia Sanchez, Danone North America's vice president of marketing,
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