NBCUniversal's Linda Yaccarino to replace Elon Musk as Twitter CEO
May ease Tesla investors' regarding over Elon Musk's divided attentionchief, Linda Yaccarino, will leave the company after reports that she is in talks to become the new CEO of Twitter.said on Thursday that he had found a new chief executive for the social media site, but did not name the person. Yaccarino, who modernized the Comcast Corp entertainment and media division's advertising business, was reportedly in talks for the job, a source with knowledge of the situation confirmed.
Her exit is another big blow to the company after NBC parent Comcast said last month that NBCUniversal CEO Jeff Shell was leaving after acknowledging an inappropriate relationship with a woman in the company, following a complaint that prompted an investigation. Advertising President Mark Marshall will step in as interim chairman of NBCUniversal's advertising and partnerships group.
Yaccarino joined NBCU in 2011, after 15 years at Turner Entertainment and has been credited with dragging the network's ad sales operation into the digital future. As broadcast television audiences migrated to streaming, she took to the stage at Radio City Music Hall last year to tell advertisers that their brand messages were not an afterthought.
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