Vudu, the digital movie and TV unit of Walmart, is being acquired by NBCUniversal’s Fandango division. Founded in 2004 and acquired by Walmart in 2010, Vudu offers about 10,000 free movie and…
In an FAQ posted to the Vudu site, the company said streaming service FandangoNow and Vudu will not be combined but will coexist for the near term. “Our priority is to ensure that Vudu customers and partners are given the highest level of service during this time of transition,” it said. “So, there will be no immediate changes to either service. In the months ahead, we will explore ways to bring great online entertainment experiences to our valued customers.
Streaming activity continues apace across the industry, with Disney and WarnerMedia joining NBCU in mounting direct-to-consumer efforts, and ViacomCBS and Fox Corp. bulking up ad-supported assets. Viacom bought Pluto TV in early 2019. Fox is in talks to acquire Tubi TV, another major AVOD platform. When the Vudu talks surfaced a couple of months ago, Walmart spokesman Ravi Jariawala did not confirm that the Comcast talks had borne fruit. “We’ve built Vudu into an incredibly strong business with an installed base of more than 100,000 devices across America,” he said. “We’re constantly having conversations with partners, but don’t share details of those discussions.”
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