It will now be easier for advertisers to get products in front of consumers across multiple NBCUniversal assets, so they can make purchases faster.
The effort comes just a week after NBCU announced an early preview of its Peacock streaming service.Jeff Shell, CEO of NBCUniversal, in a 2016 file photo.-owned NBCUniversal on Thursday unveiled technology that will enable consumers to buy products from branded articles, videos and specially designed television advertisements from retailers, without requiring them to go elsewhere.
The NBCU Checkout system is an effort to bring advertising growth by building on existing broadcast and digital properties, in addition to ramping up its ad-supported Peacock streaming service. The system "grants any business — local or national, newly or originally direct-to-consumer — the ability to set up shop in one place and instantly reach nearly all Americans with a single integration," NBCU executive vice president Josh Feldman and vice president Evan Moore wrote in a blog post., a means to purchase products shown on television by scanning a QR code with a smartphone.
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