Jeff Shell told an investors conference that the ad-supported streaming platform was helping the media giant offset continuing declines in linear TV revenue and an advertising market 'getting worse.'
“We believe in the premium video ad-supported, dual revenue stream — essential broadcast and cable on streaming — driven by key programming,” Shell said of NBCU’s business strategy for its flagship. streaming platform. But as much as linear TV was in decline, Shell added: “The flip side is it’s still a giant business. It’s just balancing out the two businesses.”
He argued the deteriorating ad market was due more to uncertainty over the future of the domestic economy, which has marketers holding back spending. “Advertisers are like the rest of us, trying to figure out where the economy is going and are holding back,” he said.
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