The 50th season of “Saturday Night Live” isn’t slated to kick off until the fall of 2024. But that doesn’t mean NBC has to wait until then to start lining up sponsors. NBCUn…
intends to start talking to advertisers about the possibilities in the industry’s annual “upfront” sales session, says Mark Marshall, the company’s president of advertising sales and partnerships, in a recent interview. NBC could start calling attention to the landmark season during its telecasts of the 2024 Summer Olympics from Paris, he says, which means the media company is eager to start discussing ideas soon.
NBC has some obvious candidates with whom to discuss ideas. Apple has been the biggest spender on ads in “SNL” for the past few seasons, according to Vivvix. The iPhone titan, which typically hawks its Apple Music service right after the first appearance by the musical guest in each “SNL” episode, spent $4.13 million on ads in the show in 2022, according to Vivvix, compared with nearly $5.27 million in 2021 and $7.61 million in 2020.
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