The U.S.’s National Basketball Association (NBA) and Indian media conglomerate Viacom18 have revealed a multiyear partnership to deliver live NBA games and programming to Indian audiences acr…
have revealed a multiyear partnership to deliver live NBA games and programming to Indian audiences across television and streaming platforms.
Coverage will include weekly live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs and the finals. Viacom18 will also show daily highlights and create original NBA-themed programming that will run several across channels on its network.
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