The business of basketball is red hot.
to sell roughly 20% of the Charlotte Hornets to Gabe Plotkin and Daniel Sundheim. The agreement valued the team at $1.5 billion, up from $175 million in 2010 when Jordan bought majority control of the club.
By our scorecard, the moribund New York Knicks grab the top valuation for the fifth straight year, up 15%, followed by the Los Angeles Lakers and the Golden State Warriors . These three teams have by far the highest revenue in the NBA. Only the Dallas Cowboys are worth more than the Knicks among North American sports franchises, with the New York Yankees the only other team ahead of the Lakers and the Warriors.
Although only two teams changed hands in the past four years, the NBA’s demographics and international prospects make it an attractive property for potential buyers. The NFL remains America’s most popular sport, with TV ratings that are the envy of every other pro league. NFL games represented in 2019. Yet as viewing gravitates more seamlessly to a streaming-centric world, the NBA’s younger demographic will be key.
by age groups. The NFL is dominant among fans 35-plus, outpointing the NBA by more than a 10-to-1 margin. But the NBA is a slight favorite among those 18 to 34, at 41% vs. 38%, and it’s a blowout among those 13 to 17, with the NBA holding a commanding 57% to 13% lead on the NFL; MLB registers a scant 4% among teens.The international potential also helps differentiate the NBA from U.S.-centric leagues like the NFL and MLB.
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