NBA Receiving Interest From Streaming Companies In Next Media Rights Negotiations - RealGM Wiretap
The NBA is seeking upward of $75 billion for its next media right package that will start in 25-26.
Under the current deal that runs through the 24-25 season, ESPN and TNT are paying a combined $24 billion, or $2.6 billion annually.“I would say that all of the leading technology companies are interested in the NBA. Amazon is just one of them. I think Apple, I think Google. All of them,” said John Kosner, former NBA and ESPN executive turned media advisor and the founder of Kosner Media.
“And keep in mind the definition of what’s a ‘rights package’ going forward doesn’t have to be what we grew up with,” he added. “A company like Discord could become an NBA rights holder at some point, too. I think they’re all interested.” The NBA could put together a linear TV deal with ESPN and TNT while also selling an exclusive streaming package. The NBA already has a $1.5 billion per year streaming deal with Tencent Holdings in China.
The NFL secured its long-term $100 billion-plus media rights payday last year and the NBA is hoping to match it or come close.
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