The NBA and Instagram have teamed up to take social media shopping to a new level
Toronto Raptors center Serge Ibaka dunks against the Golden State Warriors during the second half of Game 4 of basketball's NBA Finals in Oakland, Calif., Friday, June 7, 2019. As soon as the final buzzer sounds on the last games of the NBA Finals, the NBA and sportswear manufacturer New Era will be looking to score by offering instant sales of championship gear on Instagram.
The minute the NBA championship is decided, either Thursday night in Oakland, or Sunday night in Toronto, the NBA will offer Golden State Warriors or Toronto Raptors championship gear on its Instagram account @nba. “Given the tap-to-shop feature on Instagram and given Instagram’s focus on commerce generally, and the presence that we have on the platform, we felt it was a good opportunity to test something like that,” said Samuel Farber, vice-president of digital media for the NBA.
TORONTO, ONTARIO - JUNE 10: Kevon Looney #5 of the Golden State Warriors attempts a shot against Pascal Siakam #43 and Danny Green #14 of the Toronto Raptors during Game Five of the 2019 NBA Finals at Scotiabank Arena on June 10, 2019 in Toronto,Other successful Instagram sports partnerships have included a Draft Day promotion in April where the National Football League featured photos of drafted players with their team caps, and offered the caps for sale.
The new feature creates a Checkout on Instagram button when a user taps on a photo. By clicking on the button, the consumer can enter their billing and shipping information, which is stored on Instagram for future purchases.
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