Major League Eating will part ways with 16-time champion Joey Chestnut ahead of this year’s Fourth of July hot dog eating contest, hosted by…
Major League Eating will part ways with 16-time champion Joey Chestnut ahead of this year's annual Fourth of July hot dog eating contest, hosted by Nathan's Famous.
Hot dog sales have been on the decline as wellness and health-conscious eating trends lead consumers away from processed foods to healthier alternatives.Chestnut was previously offered a $1.2 million, four-year contract with MLE to participate in the hot dog competition, a source familiar with the matter told CNBC.The decision to end the relationship comes after Chestnut chose to represent a rival brand that sells plant-based hot dogs, the organization told CNBC in a statement.
The MLE said it worked with Nathan's to accommodate Chestnut's requests, including allowing him to compete in a rival unbranded hot dog eating contest on Labor Day to be streamed by an unnamed major platform.
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