Series officials show they won't be afraid to dump traditional venues if those venues aren't generating enough ticket sales, excitement.
NASCAR thunder bounced off the skyscrapers of Chicago for the first time Saturday, and the world as we knew it changed.
What is NASCAR anymore? Is it an event with a race wrapped in the middle? Is it a race with an event attached? Is it a 21st-century amalgam of entertainment, sport and business? Current and traditional NASCAR race venues might take a backseat to other city circuits if Chicago is the hit that many predict it will be.“This is all entertainment at some point, right?” said former Cup Series champion Chase Elliott. “So yeah, I do think that this has been looked at like that, and I think that’s good. There’s nothing wrong with that. Somebody asked me last weekend what it would take to make this a successful race, and I don’t think it has to be a last corner pass for the win.
Veteran driver Kevin Harvick, in his final season as a full-time driver, has long been an advocate for innovation in scheduling.
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