Celebrity investors have poured into the league over the last several months, seizing on an opportunity to jump into sports ownership at a much more affordable price than the billions it can take in the major pro leagues.
annually, has already stepped into sports ownership, picking up a stake in MLS’s Sporting Kansas City in July 2021. Osaka, meanwhile, invested in the National Women’s Soccer League’s North Carolina Courage in January 2021, part of an impressive portfolio that includes stakes in NFT juggernaut Autograph, plant-based-chicken brand Daring Foods, recovery-device maker Hyperice and sports virtual-reality company StatusPro.
Osaka has ranked as the world’s highest-paid female athlete for three straight years, with an estimated $59.2 million in pretax earnings over the 12 months ending in May, which landed her at No. 19 on. Of that total, $58 million came off the tennis court. Pickleball, a sport that is often described as a combination of tennis, badminton and Ping-Pong, was invented in 1965 and gained a following among older adults because it requires only short bursts of running. But it has attracted a much larger fan base in recent years, withcounting 4.8 million pickleball players in the U.S. in 2021—half of them under 35. The trade group has called it the fastest-growing sport in the country.
Major League Pickleball, founded by hedge-fund titan Steve Kuhn, has been one of three pickleball leagues competing for players, events and dollars, alongside the Professional Pickleball Association and the Association of Pickleball Professionals.
MLP has said it will double its number of tournaments next year, to six, with more than $2 million in prize money on offer across the season, although
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