Nancy Twine of Briogeo on Her Favorite Beauty and Fashion Products
"Diversity was important to me in creating the brand," she says."Historically haircare was a category that was separated by ethnicity, so I wanted to create a line that was inclusive and catered to all hair texture types." The name itself also speaks to the brand's ethos. The Italian word"brio" means"vibrant, colorful, and full of life" while the Latin word"geo" means"earth/nature.
And Twine is her company's number one fan and tester: One of her personal favorites is the Don't Despair, Repair! Deep Conditioning Mask, which"is a holy grail product that's like giving your scalp a facial," she says. I'm sold. Outside of her beauty recs though, the entrepreneur also has great taste in clothes. Here, she discusses what it takes to run a business and what her power outfit is at work.
"I know some people plan outfits in advance, but I don't do that unless it's an important event or something. I am always checking my calendar, however, to see what my day will look like, so that dictates how I dress. For example, if I have important VIP people coming into the office, I won't wear jeans, I'll wear a dress. Or if it's a day that I am light on meetings, I prefer to be a bit more casual.
[As for my work tote], I have this Celine bag that I wear year round, but I definitely need a lighter color for [the warmer months]. I have two laptops, one at home and one at work, so I don't have to lug them around. I wear my Cartier and Jemma Wynne bracelets every day and love Lizzie Fortunado's funky, chunky earring selections because they're super cool.
"I think power outfits are all about confidence, quality [in the clothing materials], and are special. I know when I wear some of my 'power outfits' people will say things to me that they wouldn't normally say—compliments on my look etc... power outfits are all about embodying confidence.""I think we all have the power to manifest what we want in life.
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