Cara Delevingne stars in Stella McCartney’s ad that’s all about finding beauty in waste, shot at the Veolia recycling plant in South London.
The British model and actor features in the designer’s summer 2024 campaign shot in South London at the Veolia recycling plant, a company that deals in water management, waste management and energy services with the aim of collecting waste to depollute, decarbonize and regenerate it back.McCartney chose Delevingne for the campaign for her green credentials.
The designer has been experimenting with new ways to work with new materials, such as using recycled cashmere in her collections since 2016, Econyl fiber and recyclable nylon since 2017 and the byproduct of apple and grape waste from Veuve Clicquot’s harvest for an alternative to leather.
“We’re conscious and connected, and it’s a solution-driven brand. I want to have a feeling of positivity.…Using fashion to lift people up,”. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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