Plus, the way consumers shop for beauty products is changing — again.
examines the ways in which beauty retail is undergoing a shift. "Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta.
Now, another evolution is underway as big-box retailers and drugstores enter the fray," writes Strugatz, adding, "The evolution of where we buy beauty, from department stores to speciality retail, took decades. But the shift to big box retail, and potentially, drugstores, is happening much faster." {
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