Must Read: How Brands Are Finding New Customers, Max Mara's Trend-Free World

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Must Read: How Brands Are Finding New Customers, Max Mara's Trend-Free World
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Max Mara's trend-free world:

spoke for the first time via video call about their respective brands, unique use of color, design process and more.

On staying inspired, Rogers asks, "When you feel like you want to take your work in a divergent direction from what is expected of you, how do you cope with that?" In response, Van Noten shares, "I try really to start with a blank page in front of me for every collection [...] We always say if it sold very well last season, everybody has it, so we have to surprise them with something else.

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