Plus, why Outdoor Voices can't bank on its top-selling Exercise Dress.
Author:Dara PrantPublish date:Aug 22, 2019These are the stories making headlines in fashion on Thursday.Sitting on a fresh pile of cash after selling a majority stake to private equity firm Permira Advisers in July, Reformation wants to open stores in the U.K., Australia and beyond at a rate of about five to eight locations a year. The goal is to use its winning U.S.
But, Business of Fashion's Lauren Sherman says the workout dress isn't enough, and that the Austin-based label will need to make more hits and increase sales of its core products in order to properly scale. {Business of Fashion} Ann Demeulemeester and fellow Belgian designer Dries Van Noten compare garden notes these days, which is very telling of the simple country life she leads, having left her namesake fashion label six years ago.
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