Social media platform X, formerly Twitter, is planning to release an app that will allow the platform's long-form videos to be viewed by users through a smart TV app, Elon Musk said.
Elon Musk said his social media platform X is planning to launch an app for smart TVs where long-form videos from the platform can be watched. Musk's comments come after Fortune reported that X, formerly known as Twitter, plans to launch a TV app for Amazon and Samsung users next week. A source told the outlet that the TV app looks "identical" to YouTube's TV app in a sign that Musk wants the X app to compete with the Google-owned video platform.
Musk added in a follow-up post that users "can already use Apple AirPlay to play more videos from your phone to your TV." X has looked to forge partnerships with content creators in an effort to become a "video-first platform." This comes as X has struggled to retain advertisers on the platform following a series of controversies that have transpired since the Musk-led ownership group's acquisition of what was then known as Twitter in October 2022.
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