Mugler is coming to the masses, via a highly anticipated collaboration with H&M.
Most of them sold out briskly. Its more recent collaborations have been more low-key, such as the 2022 one with Iris Apfel.collaboration will take place in New York Wednesday night.
Best known for its sexy brand of power dressing, Mugler sells its barely there catsuits, strong-shouldered tailoring and anatomically designed jeans on its website and to select retail partners such as Net-a-Porter, Ssense, Mytheresa and Nordstrom.Johansson said the Mugler H&M collection encompasses the history of Mugler, up through what Cadwallader is doing today. “We haven’t done anything like that before,” she said.
The collection is filled with such pieces including a black leather trenchcoat, black sequin tops, black sequin sweatshirts, slinky pants, body-hugging dresses, denim, sweatshirts, tote bags and jewelry. In building the collection, Cadwallader said he really wanted to do tailoring, because it’s the most iconic thing in the house. “Black sculpted shoulder, nipped-in waist…then there’s a section that’s more about the denim. I know my sales figures and I know what everyone wants. I really wanted people to be able to get the hits,” he said, citing the denim and Lycra. He also wanted a section about the “cute hot dress that everyone wants. It comes in black and in a really bright color.
He said he really enjoyed looking at things he had designed and trying to figure out how to keep the drama, but make it more accessible. For example, maybe a piece would have only one zipper to close, versus many.
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