Paramount Global has pulled the plug on MTV News, a cable TV staple from the late 1980s through the early aughts, and was particularly well-known — especially to Gen-Xers and older Millennials — for chronicling the heady music culture of the ‘90s.
Perhaps it’s fitting that MTV News, a youth brand if there ever was one, never hit the big 4-0.
The influential and crowd-pleasing telecast brought pop music culture, news and politics to young audiences, long before the internet and Napster changed the industries of media and music in fundamental ways.The news division was shuttered as part of a larger round of layoffs that saw MTV and Showtime’s domestic staff cut by nearly 25%, according to an internal note to employees from Chris McCarthy, president of Showtime/MTV Entertainment Studios and Paramount Media Networks.
“This is a tough yet important strategic realignment of our group,” McCarthy wrote. “Through the elimination of some units and by streamlining others, we will be able to reduce costs and create a more effective approach to our business as we move forward.”MTV News launched in 1987 with correspondent Kurt Loder as a stand-alone program, “The Week in Rock.
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