Spikes' 'Pre-Show' feature on the platform is the other way movie-goers will be able to earn credits by watching ads and having their eyeballs tracked.
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After selling the company, he watched from the sidelines as new owners quickly expanded, only to find the cost of all those movie tickets too high to sustain. Spikes spoke with The Associated Press recently about the state of movie theaters. MoviePass’ original co-founder Stacy Spikes is reviving his beleaguered company and wants to track your eyeballs in the process.
As theatergoing rebounds in a post-pandemic world, companies like Regal, AMC, Alamo and other theaters that have since created similar services to MoviePass, stand to greatly benefit. Spikes said in 2019 that a failed deal with AMC, which went away when Adam Aron became the theater chain's CEO, doomed MoviePass for good.