The customer is always right.
it became the dominant topic of conversation, with Nike producing a free manual for sustainable design that has been widely circulated."We have to be audacious,” said Marie-Claire Daveu, the chief sustainability officer of fashion conglomerate Kering. “We have less than 10 years to bend the curve of the climate crisis."
Now, it seems, the industry is transforming words into action, with a series of new initiatives by both luxury fashion houses and globally ubiquitous brands that are responding to the crisis with technology. First, there wasthat the product of 10 years of research -- conducted in collaboration with Texas Tech University and a Spanish fabric mill -- had finally reached fruition.
All of this progress is cheering: knowledge is power, after all, and the more we can learn about fashion’s toxic impact on the environment the better. Whether it’s too little, too late -- or indeed even enough to combat the impending real-world implications of the global climate crisis -- remains to be seen.
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