More than 9,300 stores closed this year, up 63 percent from 2018

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More than 9,300 stores closed this year, up 63 percent from 2018
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More than 9,300 stores closed this year, a 63% increase from 2018, according to Coresight Research.

“Even without the advent of online, there would be this reckoning,” Michael Brown, a retail practice partner with the global management consulting firm A.T. Kearny, told NBC News. “What online has done is make it really expensive to continue operating a large store base, and with a competitive online experience there had to be a rationalization for the number of stores and the role they played.

While fewer shoppers are heading into stores to shop, their sales are becoming more valuable, Lauren Bitar, a retail consultant with the analytics firm RetailNext, told NBC News. Between January and December 20, retail store traffic was down by about 5 percent and net sales were down by around 2 percent, according to RetailNext. But the average transaction amount increased by nearly 3 percent and the sales value per shopper increased by about 3 percent.

“Store staff has really been a commodity in the past — they lost the ability to engage with consumers,” said Brown. “But as wages go up retailers are really going to need to invest in staff in stores to be more productive and to be additive to what a consumer is buying.”

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