Republicans have downplayed audience interest but cable news viewing surged during the coverage.
Impeachment hearings. A Democratic primary debate. Endless cable news chatter. The meeting of American politics and peak TV.
The figures reflect the average number of people who watched the coverage at any time. The total number of viewers who tuned in — determined by Nielsen as those who watched at least six minutes of coverage over five days — came in at 70.8 million. The number does not include C-SPAN or PBS stations that carried the coverage.The daytime impeachment hearings also gave a boost to cable news opinion shows in prime time. Fox News Channel’s “Tucker Carlson Tonight” averaged 3.
Many more people also watched some portion of the impeachment hearings online, with all the networks citing a lift in traffic. NBC News counted 9.6 million video “starts” for impeachment coverage across its streaming platforms, which include Twitter and Facebook. CNN said digital viewing boosted its November audience by 3.4%, the largest lift the network has ever seen.
A comparison of the Trump inquiry to the impeachment hearings in the Watergate era of 1973 is tricky as they occurred when there were no cable news outlets or streaming. With a limited number of channels available, about 3 in 4 homes with TV in the U.S. watched one or more of the first 10 sessions of the inquiry into President Nixon.
Viewing levels increased when higher-profile members of the Nixon administration testified before Congress.
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