Here’s what Panera’s new CEO has in store for the brand:
Panera has steadily grown its sales and unit count throughout the past five years, establishing itself as a top 10 brand in the restaurant industry. That trend continued last year, with an estimated $5.76 billion in sales, CEO Niren Chaudhary has no plans of resting on any laurels. Just eight months into his role, Chaudhary has ambitious plans that include a sharpened focus on the breakfast and dinner dayparts and a continued evolution of the brand’s digital and off-premise business.
“We want to pivot the conversation away from diets and what you can’t have—the no—to high quality, wellness food you should have—the yes,” he said. “We’ve removed the artificial colors and sweeteners. Now it’s time for our new journey, which is adding stuff that is good for you and is natural and simple.”
“In 2021, you can expect new plant-based products in every single category in which we operate,” Chaudhary said. That’s not to say Panera is going to shun meat, however. In fact, Chaudhary notes Panera will continue to focus on lean-cut chicken, steak and pork. Its grain bowls are available with a chicken add-on for less than $1, for example. Chaudhary also promises to accelerate Panera’s digital channels, which are a standard bearer . Currently, 35% to 37% of the company’s revenue comes from e-commerce, and there are nearly 28 million members on its loyalty program.
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