Morbius is the most recent example of how memes do not equal big box office numbers.
In its tenth weekend of release, Morbius returned to 1,037 theaters. Despite playing in just 83 locations the preceding frame, Morbius had been summoned back to multiplexes based on the strength of an assortment of internet memes. Specifically, memes based on the phrase "It's Morbin' time!" and other similarly mocking memes had seemingly caused Sony/Columbia to believe there was genuine interest in seeing this feature on the big screen.
COLLIDER VIDEO OF THE DAY A great early example of this trend, one that emerged before the term “memes” even became commonplace, was the 2006 film Snakes on a Plane. Originally scheduled as just another late summer B-horror movie from New Line Cinema, the concept of a feature with that title starring Samuel L. Jackson got the internet’s attention.
A similar situation could be found a decade later when Sony/Screen Gems attempted to turn Slender Man into a horror movie. Originating as a creepypasta in 2009, the evocative-looking figure would gain a new level of notoriety in 2012 thanks to the internet video game Slender: The Eight Pages. It’s easy to imagine why Hollywood would be attracted to the idea of making a movie out of this creepy figure since he seems to fit nicely into the slasher/supernatural horror film villain mold.
This phenomenon even extends to the 2019 film Cats, whose first trailer unleashed a barrage of memes and jokes. The newest feature from the director of The King’s Speech was now the centerpiece for endless gags about human faces on digital felines or why cats were wielding such enormous silverware.
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