.Moncler's film, “The Brand of Extraordinary,” traces the trajectory of the brand since its foundation in 1952 and is narrated by AliciaKeys.
“Difficult is not the enemy: boring is,” is one of the scripted comments Keys makes narrating the short film, where stunning mountain views alternate with fashion looks, including, for example, Pierpaolo Piccioli’s grand designs for the Genius project. “Since that very first day, we have become the brand of extraordinary, inspiring everyone to conquer their highest peaks, whatever those peaks may be,” says Keys.
As part of the anniversary celebrations, as reported, Moncler will stage the “Extraordinary Expedition” multicity event, running in New York, London, Tokyo and Seoul and there will also be a Chinese leg starting Oct. 20 that will be entirely virtual, available on personal WeChat profiles. Ruffini has asked seven designers to revisit the Moncler Maya jacket, to be launched on a weekly basis from Oct. 15. They are Francesco Ragazzi of Palm Angels;
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