Mobile games could be the answer for Nintendo as interest in its portable devices such as the 3DS wanes, according to Niko Partners' Daniel Ahmad.
The Switch Lite, set to be released in September, is Nintendo's latest handheld device that has fewer features and will retail at a lower price than Switch.
The Switch Lite, set to be released in September, is Nintendo's latest handheld device which has fewer features and will retail at a lower price than Switch. It comes amid waning interest in the gaming company's aging devices such as the portable 3DS, which has seen slowing sales. But the company's key business revolves around video game platforms — with Switch alone accounting for more than 80% of Nintendo's sales, according to Nintendo's financial report.
Other titles have not performed as well. The game Super Mario Run — released in December 2016 — only brought in $72 million by comparison, despite being downloaded more than 200 million times, Sensor Tower data showed. Nintendo "is still learning in the mobile space," Ahmad from Niko Partners said. The company has been experimenting with ideas such as the "buy-to-play" model, with titles like Super Mario Run, which requires players to purchase the game after an initial trial.
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