MLS kicked off its new streaming service on Apple TV Plus, and its potential success could mean a very expensive future for fans of soccer and other sports.
On the field, things didn’t get off to the best start for the opening weekend of Major League Soccer, which kicked off a new 10-year-long streaming deal with Apple. The weekend’s marquee match between crosstown rivals Los Angeles FC and the Los Angeles Galaxy was postponed due to “inclement weather,” and later on, Italian superstar Lorenzo Insigne was forced off early with an injury.
Essentially, the idea is that when a whole bunch of games is airing simultaneously — as was the case this weekend — MLS 360 will jump around between them, showcasing highlights from each match as they happen. Personally, I don’t think this format works well for soccer, where the building of momentum is so important, and you miss a lot just watching highlights. But the show was well produced and features a very expensive-looking set.
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