Commissioner Rob Manfred said Thursday that Major League Baseball can produce games digitally in conjunction with MLB.TV if Bally Sports regional networks are no longer broadcasting them.
DUNEDIN, Fla. — As baseball prepares for a possible local broadcasting crisis, Commissioner Rob Manfred sees an opportunity.
“I don’t relish any of this," Manfred said at a spring training media day."I think it’s necessary to have a centrally based solution to what’s a really serious problem and move us forward to our next stage of delivering games to fans, delivering them where they want to watch them, and without the kind of blackouts that we’ve had in the old model.”
Manfred said MLB's willingness to step in aggressively if the Bally networks can no longer broadcast is driven partly by the fact that it would give baseball a chance to fix blackout issues. Currently, a game might be unavailable digitally in the market of the competing teams if a RSN has exclusive rights in that area.
“I hope we get to the point where on the digital side, when you go to MLB.TV, you can buy whatever the heck you want, right?” Manfred added. “I think what has happened among ownership is they have realized that as we go more digital, there is an opportunity for us to become a more national product. So that people aren’t so wedded to their individual local markets.”
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