If green nudges were applied to all of China, the team found that more than 21.75 billion sets of single-use cutlery could be saved annually.
found that the “green nudges” that encourage customers to skip asking for cutlery with take-out orders were very successful. They could even be a new policy tool in reducing single-use waste.
“Few policies target plastic waste production at the consumer level, except charges on plastic bags,” co-author and EPIC-China’s research director and Hong Kong University Business School economist Guojun He. “Our findings show that simple nudges can make a big difference in changing consumers’ behaviors and could become a tool for policymakers as they confront the immense challenge of plastic waste.
According to the team, reducing single-use cutlery waste in the food-delivery industry is particularly important in China as the country is the world’s largest producer and consumer of single-use cutlery. Over 540 million Chinese citizens were active users of food-delivery services
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