.Stranger_Things star Millie Bobby Brown has been named Pandora's brand ambassador.
EXPRESS YOURSELF: Pandora has named Millie Bobby Brown as the face of a new jewelry collection that celebrates self-expression, in a bid to target Generation Z consumers as it works to redress its ailing business.
Lensed by Cass Bird, the campaign, which launches digitally in October, will feature images of the Emmy nominee in her adopted hometown of Atlanta, Ga., wearing her selection of pieces from the new collection. She will also appear in a digital film highlighting her personal connection to the new pieces.
Pandora chief creative and brand officer Stephen Fairchild noted her impact on pop culture as an actress and activist.
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