MillerCoors filed a lawsuit Thursday against Anheuser-Busch InBev, claiming that its rival's Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers.
MillerCoors filed a lawsuit Thursday against Anheuser-Busch InBev, claiming that its rival's Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks.
The lawsuit is the latest retaliation from the U.S. subsidiary of Molson Coors Brewing for the Bud Light campaign that shamed Miller Lite and Coors Light for using corn syrup. Backlash from both the targeted brewer and corn industry growers followed. After the ad aired, MillerCoors said that none of its final products contain the ingredient, which is used during the brewing process.
The filing also said that while AB InBev said that the campaign was to increase transparency, it failed to tell consumers that it uses corn syrup in drinks such as Stella Artois Cidre and Busch Light, and even uses high-fructose syrup in others.
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