Microsoft's Super Bowl ad thanks Katie Sowers, the first woman to coach in the big game.
The ad is titled "Be the One." Near the end of the spot, Sowers tells the camera "All it takes is one, and then it opens the door for so many." After, on-screen text reads, "Thanks Katie for being the one." Sowers is also the first openly gay person to coach in the Super Bowl.
There also has to be a brand values story and a reason it makes sense in the context of the Super Bowl, she said.
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