Microsoft confirms Bing runs on the new GPT-4 model
Microsoft envisions Bing — and really Google is doing much the same with Bard — serving as a pseudo-gatekeeper to the rest of internet's information, not unlike what AOL's early America Online service once did.
Rather than direct users to other websites where they can find the information and context they seek on their own, these companies are looking to have generative AI systems automatically summarize and display that information without ever leaving the branded search page. Any additional relevant context that the user might have stumbled across during their independent research will similarly be deigned by the algorithm.
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