MetroMart, the country’s largest e-commerce grocery delivery platform, won praise today from U.S.-based global NGO Lever Foundation for its new commitment to source and sell only cage-free eggs nationwide by 2025.
“MetroMart is committed to social responsibility and benefiting the community, including through selling high quality, safe and humane food products,” said Evreem Fortich, Chief Operating Officer at MetroMart and ambassador of the company on the issue. “We’re pleased to share our new policy of selling only cage-free eggs to consumers on our platform by 2025, and we look forward to working closely with our partners to achieve that goal.
MetroMart’s e-commerce platform connects consumers with local supermarkets and retailers including The Marketplace, Marks & Spencer, Landmark and All Day Supermarket. The company delivers throughout the Manila and Cebu regions, with plans to expand nationally. Numerous studies have found cage-free eggs are safer and have more vitamins and minerals and a better nutritional profile than caged eggs. Research by the European Food Safety Authority and others has found that cage-free egg farms are up to 25 times less likely to be contaminated with key strains of salmonella compared to hens raised in cages.
“We applaud MetroMart for its commitment on this important issue, which will benefit the company’s customers by increasing food safety and quality while also improving the welfare of animals in its supply chain,” said Robyn del Rosario, Sustainability Program Manager at Lever Foundation, which worked with MetroMart on its pledge.
In recent years a growing list of restaurant, hospitality, retail and packaged foods brands have pledged to use only cage-free eggs in the Philippines, including KFC, Pizza Hut, Burger King, Marriott, Nestlé, Unilever, and many others. MetroMart is the first retailer in the Philippines and the first online grocery delivery platform in Asia to make the same pledge.
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