‘Meth, We’re on It’: South Dakota’s anti-meth campaign raises eyebrows
Noem launched her new anti-meth campaign on Monday to bring awareness to the meth epidemic in South Dakota that will include a new TV ad, billboards, posters and website. The campaign's motto features the phrase,"Meth. We're on it," over an outline of South Dakota, and the ad and posters feature people of differing in ages and races saying,"I'm on meth."
Broadhead Co., a marketing and ad agency in Minneapolis, created the"Meth. We're On It." campaign. The state's Department of Social Services paid the agency just short of $449,000 this fall, according to the state's finances website, open.sd.gov. "It is filling our jails and prisons, clogging our court systems and stretching our drug treatment capacity while destroying people and their families," Noem said.
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South Dakota ads suggest people from the state are 'on' methThe campaign has prompted some confusion as to whether people included in the campaign are claiming to be using methamphetamines.
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South Dakota Governor Defends Mocked Anti-Meth CampaignSouth Dakota's governor says her anti-meth campaign featuring people seemingly saying they're on the drug is already working.
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South Dakota Debuts New Anti-Drug Campaign: ‘Meth. We’re On It.’The website — onmeth.com — isn’t helping clear up the intentions of the $449,000 advertising campaign.
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