Meta Will Start Charging $12 a Month For Verification on Instagram

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Meta Will Start Charging $12 a Month For Verification on Instagram
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Meta will roll out paid verification to both Instagram and Facebook starting this week.

Mark Zuckerberg’s Meta is taking a page out of Elon Musk’s Twitter playbook and will roll out paid verification to both Instagram and Facebook starting this week.this morning, the new program — called Meta Verified — will allow users to verify their account with a government-issued ID and get a blue badge in exchange for $12 a month if purchased on the web, or $15 if bought trough iOS.

“This new feature is about increasing authenticity and security across our services,” Zuckerberg says. “We’ll be rolling out in Australia and New Zealand this week and more countries soon.”as a test, and the company says another goal is to help up-and-coming creators grow their presence and build a community faster. One other important note that the blog makes clear is that there will be no changes to accounts on Instagram and Facebook that are already verified.

Those who pay for verification will also receive increased visibility and reach in areas like search, comments, and recommendations. Subscriptions will include “proactive monitoring” for account impersonation. The company also promises more “exclusive features” but did not elaborate.

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