Threads' has seen a dip in growth and engagement despite the platform reporting 100 million sign-ups in five days during its debut last week.
in just five days, but according to data from Sensor Tower and Similarweb, the service has seen some dropoff in growth and engagement.
But, he added, Sensor Tower data suggests a significant pullback in user engagement since Threads’ launch: On Tuesday and Wednesday, the platform’s number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes. Data from Similarweb, a digital data and analytics company, showed similar trends. Threads saw a dropoff of more than 25% in daily active users between its July 7 peak and Monday for Threads users on Android phones worldwide. The company is not yet finished calibrating its model with iOS data.
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