Amid broad cost-cutting moves, Meta is shuttering the Facebook Watch originals group, whose small slate of shows included the breakout hit “Red Table Talk” hosted by Jada Pinkett Smith, Variety has confirmed.
Jada Pinkett Smith and Sheree Fletcher spoke about their relationship over the years during the first episode of Pinkett Smith’s new web series.
A Meta representative confirmed that the company is shuttering its originals group but declined to provide further comment. The news was firstWith the shutdown of Facebook Watch originals, Mina Lefevre, head of development and programing for the group, is leaving the company. Lefevre joined Meta in 2017, after serving as MTV’s head of scripted development. At Meta, Lefevre reported to Ricky Van Veen, VP of creative strategy.
Lefevre’s exit comes as Meta is cutting 10,000 jobs across the company, coming after it laid off 11,000 staffers at the end of 2022. On Wednesday, Meta announced first-quarter 2023 earnings that beat Wall Street expectations, as its revenue grew 3% for the period after analysts had forecast a decline.Facebook Watch’s originals started out with a mix of scripted and unscripted shows, but the company shifted entirely to unscripted fare in recent years.
Other Facebook Watch shows shepherded by Lefevre included docuseries-style shows from Gen Z star JoJo Siwa, Yara Shahidi and Becky G. “Red Table Talk” series is produced by Westbrook Studios, cofounded by Jada Pinkett Smith and Will Smith; the company is said to be looking for a new distributor now that the Facebook Watch deal is done. The Daytime Emmy-winning talk show featured Pinkett Smith, daughter Willow Smith and mother Adrienne “Gammy” Banfield-Norris for 12 years where as VP of development and programming she oversaw the launch of its breakout hit “Pretty Little Liars.
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