Advertisers are interested in Meta's new Threads app as a new social channel to reach consumers while Twitter continues to struggle.
Instagram Threads debuted last week and has amassed over 100 million sign-ups, which has caught the attention of numerous companies, several digital marketing agencies and industry experts told CNBC.
Meta is currently more focused on building the core Threads product as opposed to monetizing the app, Instagram head Adam Mosseri has said in various interviews and a post on Threads. Many popular features that are common to other social apps, like the ability to use hashtags or read posts in chronological order, are not currently available, and Mosseri has said that his team is working to incorporate some of those tools.
MikMak was able to deduce that many of the company's clients significantly pulled back on their Twitter advertising spend based on how much traffic the firm records from the paid advertising campaigns it helps manage for customers, she said. "It's the most instant onboarding experience I've ever experienced in the history of my career, and my entire career has been in social," Tipograph said.
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