Meta's plan to popularize Horizon Worlds is to flood it with teenagers

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Meta's plan to popularize Horizon Worlds is to flood it with teenagers
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According to a report by The Wall Street Journal, Meta wants to open up Horizon Worlds to users between 13 and 17 years old.

, its company and the user-generated virtual reality social app, to users between the ages of 13 and 17. The move could happen as soon as next month.

The new strategy includes opening up Horizon to teens aged 13 to 17, the memo says. The app is currently available to people 18 and older. A teen launch for Horizon could happen as soon as March, according to people familiar with the matter. Gabriel Aul, Meta’s vice president of the service, wrote in the memo that user retention is their biggest priority in the first half of 2023. He also pointed out that the company is currently being beaten by competitors in “meeting the unique needs of these cohorts.”HorizonIn a response to the WSJ report, Meta spokesperson Joe Osborne said that “teens are already spending time in a variety of VR experiences on Quest.

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