Meta’s Facebook Needs Consent to Personalize Ads, EU Court Rules

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Meta’s Facebook Needs Consent to Personalize Ads, EU Court Rules
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Facebook must get user consent before sending personalized ads, the EU’s top court ruled

Facebook could be compelled to ask its EU users to opt in to ads that are based on how they interact with its apps.

Platforms’ Facebook must get user consent before sending personalized ads, the European Union’s top court ruled, a surprise element in a broader court decision in which it sided with German competition regulators in limiting how the company can use data.Continue reading your article with

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