Mark Zuckerberg announced in a Facebook post that Meta is bringing the broadcast channels feature, currently active on Instagram and WhatsApp, over to Facebook and Messenger.
Meta’s “broadcast channels,” previously available for Instagram and WhatsApp, will be coming to Facebook and Messenger “in the coming weeks,” according to a Meta blog post. CEO Mark Zuckerberg also shared the news in a post from his personal Facebook account. Broadcast channels function a bit like giant but limited group chats. A creator can invite their followers and then blast things like voice notes, polls, text posts, videos, and photos to anyone who joins.
I’m a member of a few myself. While they can have many hundreds of members, their chat-like interface makes it feel like a more intimate way to connect with creators you follow. On the other hand, I do also try to limit the number of broadcast channels that I join, largely because I want to keep a handle on how many notifications I’m getting throughout the day, which is why it doesn’t make a whole lot of sense to me why these channels can’t be cross-platform.
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