Messe Frankfurt positions it as a vanguard platform for the beauty industry.
For brands, the events are presented as the “ultimate immersive experience where exhibitors, partners and buyers convene” while setting the pace “for the next wave ofThe product groups showcased include fragrances, cosmetics and skin care, personal care and hygiene, natural and organic, hair, nail and salon supplies along with machinery, packaging, raw materials and contract manufacturing.
With Japan being the third largest cosmetic market worldwide, Messe Frankfurt offers trade fairs in the four most populated regions of the country. Since its première in 1998, Beautyworld Japan Tokyo has been distinguished by a growing product spectrum and a high number of visitors. It is acknowledged as the key event for the Japanese cosmetics market. Beautyworld Japan Osaka made its debut in October 2006 and since then is aimed at all professionals from the beauty sector in Western Japan.
For nail technicians, the well-established Japan Nailist Association JNA presents various seminars in selected Japanese Beautyworld trade fairs, offering guidance on certification exams. For salon managers and related professionals, also business trends and management skills are important subjects for attendees to learn about at the trade fairs.
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