Mercedes Previews New Propriety MB.OS Built Around Infotainment And Paid Software | Carscoops carscoops
Benz today, including, of course the 2024 E-Class sedan’s interior, is one that it’s creating its own proprietary operating system. MB.OS will serve not only as the future infotainment interface for Mercedes models but it’ll also underpin software upgrades, automated driving functions, and more.
Building an operating system will give Mercedes more power over how the system functions both on an internal level and at the customer level. In this case, MB.OS will feature a chip-to-cloud architecture and it’ll integrate software and hardware from key tech players in the space likeMercedes says that MB.OS will connect to every major aspect of the company’s value chain “including development, production, and omnichannel commerce and services.
The new operating system will still work to improve the infotainment experience though. Mercedes says that it’ll leverage its partnership with Google to integrate its own branded navigation experience. That’ll include in-car data and navigation capabilities through the . In addition, when using the Drive Pilot Level 3 autonomous feature, drivers can use the YouTube app embedded in the software.It’ll even work with Antstream to include arcade-stylein cars and with in-car video conferencing apps like Zoom and Webex. Keep in mind though that none of these features are promised as free upgrades or standard features. Mercedes knows that it can ultimately charge more with MB.OS and it clearly plans to.
It says that in 2022 it generated more than a billion euros in software-enabled revenue and expects over a billion in earnings before interest and taxes by 2025. Software is such a vital piece of the puzzle that the automaker says it’ll allocate a quarter of its research and development budget towards it by mid-decade. Expect to see the first production cars with MB.OS around the same time on the upcoming MMA platform.
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