We asked the Mercedes-Benz top boss about revitalizing the company that invented the original internal combustion engine automobile.
For more than a century, the auto business has taken one thing for granted: The overwhelming majority of its products would run on gasoline or diesel. The industry's entire business model, from the way vehicles are engineered and made, to the way they're marketed and sold, has been based on that single, fundamental premise. But now, that's no more. Today everyone in the industry is talking about an automotive future without the internal combustion engine.
"If we talk about the technical options at the moment, to go zero emission the efficiency from a fossil-free source of energy to wheel on an EV is equal to or greater than 70 percent. It's just an unbeatable energy conversion. In a fuel cell you have to do electrolysis [to get pure hydrogen], then store, compress, or cool the hydrogen to make it liquid. In the fuel cell stack, it's then converted back into electric energy which then goes to the wheel.
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