Men with beards are killing the razor industry:
That’s what some bearded men are doing to save time and, in some cases, money, to boost their own personal brand and professional image.
He’s one of many millennial men ditching razors. Procter & Gamble PG, -0.20% on Tuesday blamed its recent $8 billion writedown on its men’s grooming brand Gillette on millennial men who aren’t shaving as much as previous generations. . Beards are increasingly trendy, despite research suggesting that men with facial hair are regarded as more mature, but also dominant and aggressive, according to a 2012 study from the Behavioral Ecology journal.
Men working in health and/or safety industries tend to have stricter workplace policies around being allowed to have a beard. David Miller, 30, from Queens, worked as a lieutenant in a volunteer fire department that enforced a clean-shaven grooming policy when responding to incidents that required a fitted mask, respirator or hazardous materials.
“But you know what really burns a hole in my wallet and tests my patience at the same time? Buying replacement blades for my Gillette razor. Mind you, I love my Gillette Fusion ProGlide razor, a five-bladed marvel that all but ensures I get a relatively close shave each morning with a minimum of fuss.”
Ben Rose, the founder and senior editor of the site, wrote, “Many women responded that the attractiveness of the beard was contingent on the quality and upkeep of the beard. It seems many who have beards don’t do the proper maintenance necessary to keep their beards looking neat, clean and healthy.”
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